From left: Lennise Ng, CEO & Co-founder at Dropee, Prof. Dato’ Dr. Ibrahim Jantan, Herbee Science Advisor/Honorary Prof INBIOSIS, YABhg Tun Dr Mahathir bin Mohamad, former Prime Minister of Malaysia and Chairman of the Board of Trustees at Human Life Advancement Foundation, Junaidi Said, CEO at Human Life Advancement Foundation (HLAF), Aizat Rahim, CFO & Co-founder at Dropee.
There’s an increasing demand for herbal and natural-based products in Malaysia, but this comes as no surprise. The country’s diverse, multicultural backgrounds have contributed to the growth of this industry – by the end of 2020, it not only hit RM35billion in market value, but also boosted the national income at RM2.2billion.
This presents a huge opportunity to grow Malaysia’s herbal industry – potentially making Malaysia one of the leading countries to develop international standards for herbal and traditional products. But the industry’s rapid growth comes at a price: there’s a lack of transparency in product information. Often, these products promise false claims, and contain misleading ingredients that are actually harmful to the human body. On top of that, herbal sellers have limited sales outreach and financing support. It doesn’t help that there’s a pandemic still looming, with the end nowhere near in sight.
This is why Dropee partnered with Human Life Advancement Foundation (HLAF) to launch Herbee, an e-commerce platform that offers a vast selection of herbal and natural products in Malaysia.
The launch of Herbee was officiated by YBhg. Tun Dr. Mahathir bin Mohamad, the former Prime Minister of Malaysia, and Chairman of HLAF, on 12 January 2021.
“Herbee is a giant step in making herbal and natural products safe to be consumed. It will greatly influence the biotech industry’s overall expansion and specifically defines and guides the industry players to meet market expectations and demands,” said YBhg. Tun Dr. Mahathir bin Mohamad.
There was also a panel discussion at the launch event, where leaders of the herbal industry discussed the challenges and opportunities in the era of the industry revolution 4.0.
From left to right: Dr. Ahmad Hazri Ab Rashid, GM of IBRC – SIRIM, Dr. Kelvin Soo, MD at Furley Bioextract, Prof. Dato’ Dr. Ibrahim Jantan, Herbee Advisor/Honorary Prof INBIOSIS, Mr. Noor Hisham, CEO at Euro-Circuit Technology Sdn. Bhd. Moderated by Mr. Junaidi Said, CEO at Human Life Advancement Foundation (HLAF).
How Herbee Helps Across the Supply Chain
With Herbee, every local entrepreneur, buyer, seller, and producer of herbal and natural-based products can be a part of this initiative to bring Malaysia’s herbal industry to the next level.
All product listings come with full transparency on product information, certification and endorsements. Now, buyers can safely shop at Herbee for reliable and safe-to-consume supplements and natural products.
Expand Sales Channels
Get instant access to not only a wider audience, but also to industry experts in the digitalised herbal industry.
Empower with Digitisation
Spearhead your digital presence with a whole spectrum of online market services, including payment gateway, logistics, delivery, and promotion modules, designed to help you easily monitor your orders, products and customers.
Supported with Financing Solutions
Our initiative offers you a range of digital and financial solutions, such as credit terms, virtual card account (VCA), and more, to help you navigate these trying times.
Herbee is a B2B2C e-commerce marketplace solution that caters to local brand names of herbal and natural-based products. A user-friendly platform that empowers businesses to digitally monitor their orders, products, customers, and gain valuable insights. To learn more or sign up as a supplier on the platform, visit https://www.herbeeshop.com/
About Human Life Advancement Foundation (HLAF)
Human Life Advancement Foundation (HLAF) is an international non-profit organisation that is active in the fields of education, technology transfer, and sustainable development in developing nations. Its vision is to be an innovative institution that is responsive to the needs of the society for the development in innovation, knowledge, and technology by supporting fruitful interaction between academia, firms, and the public sector. To learn more, visit: http://www.hlaf.org.my/
Dropee is a B2B e-commerce solution provider that helps brands, wholesales, and distributors grow their wholesale business confidently by making it easy for their customers to order the right products from them, in-person and online. Founded in 2017, Dropee is headquartered in Malaysia and has an office in Singapore offering a wide range of e-commerce solutions for businesses. Visit https://www.dropee.com/ to bring your wholesale business online.
Copywriting by Dropee Team.